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Douyin Group recently released the 2024 Live Streaming Governance Report, showcasing the platform's governance philosophy, methods, and achievements in the live streaming field. Over the past year, Douyin has committed to building a safe, trustworthy, and clean online live streaming environment by improving anchor management mechanisms, enhancing content identification technology, coordinating online and offline governance, and protecting key groups, resulting in significant achievements.

Recently, a video has sparked widespread attention online, featuring an account impersonating Zhang Wenhong in a live stream selling a type of protein bar. Many netizens began to question, 'Is Zhang Wenhong really selling products?' Even more concerning is that some elderly viewers believed the video to be genuine, with some placing orders and sharing the information in social groups. After investigation, it was confirmed that the Zhang Wenhong in the video was not a real person, but a deepfake generated through AI technology. Zhang Wenhong has responded, indicating that there is more than one such fraudulent account.

OpenAI's video generation tool Sora has garnered significant attention since its launch, but where it draws its expertise from has remained a mystery. Now, a corner of that mystery seems to be revealed: Sora's training data likely contains a large amount of game live streams and tutorial videos from Twitch! Sora acts like a skilled 'master of imitation', capable of generating videos of up to 20 seconds long just from text prompts or images, and can handle various aspect ratios and resolutions. In February of this year, OpenAI first publicly introduced Sora.

Yunzhisheng Intelligent Technology Co., Ltd. has recently launched an automatic live streaming system called 'Blue Algae AI Broadcasting', aimed at addressing multiple pain points in the live streaming industry through artificial intelligence technology. This system is based on Yunzhisheng's Shanhai Large Model and advanced human-like AI voice technology, enabling 24-hour continuous broadcasting, significantly reducing live streaming costs while enhancing interactivity and viewer experience.

Tong Xin, a former global research partner at Microsoft, has concluded his 25-year research career at Microsoft Research Asia as a leading figure in the field of graphics. He has joined the newly established AGI startup Anuttacon as Chief Researcher. Anuttacon focuses on exploring the boundaries of AGI and creating virtual world experiences using AI technology, currently operating in both Singapore and the San Francisco Bay Area. Tong Xin's addition, along with former Bilibili Vice President Wang Yuyang serving as Chief User Ecosystem Officer, brings a strong technological background and rich industry experience to the company.

In the field of live commerce, the Streamer-Sales large model is leading a technological revolution, bringing unprecedented changes to live selling through its innovative AI technology. This powerful tool can not only automatically generate engaging product descriptions to attract customers but also answer various customer questions in real-time, becoming a smart assistant for streamers.

AI hosts are rapidly emerging after midnight, with e-commerce live streaming platforms adopting AI-generated virtual hosts. AI hosts can adjust marketing strategies based on viewer counts. AI-generated live streams are gradually replacing human hosts, making AI host generation services a new trend in e-commerce marketing.

The application of AI in the e-commerce sector is further expanding. AI tools enhance the shopping experience and efficiency. Digital humans live streaming has become a new model in e-commerce. AI brings personalized recommendations and innovative marketing methods. The future of e-commerce will provide a shopping experience where desires can be fulfilled instantly.

1. AI live streaming cannot completely replace real human live streaming as human emotions are richer and can better guide consumer purchases. 2. AI-generated text and images require significant human modification and refinement, resulting in low creative efficiency. 3. Issues such as data security and copyright ownership in AIGC make the industry and regulators uneasy, leading platforms like Douyin and Dazhong Dianping to start cracking down on AI-generated content.

Tmall takes the lead in applying AI and virtual live streaming technology to solve the scene matching challenges in the home decor industry. Through AI + 3D technology, home decor brands can generate matching decorative scenarios, reducing costs and increasing effectiveness. Tmall has developed a background generation tool based on AI technology, allowing sellers to generate commercial-grade materials simply by uploading product images.

The AI Digital Human live streaming business has reduced live streaming costs to only thousands of yuan per month, with performance data surpassing that of human hosts. Qianyu Intelligent has signed brand cooperation agreements for AI Digital Human live streaming with multiple brand representatives. The market size of China's AI Digital Human industry continues to grow, presenting a broad market outlook.